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The top 10 keys to exceptional marketing

ASellers : April 29, 2014 3:38 pm : Marketing Advice

There’s no doubt about it – exceptional marketing trumps ordinary marketing any day.

But what does it take to elevate your marketing to a truly exceptional level? How can you make your marketing brilliant, incomparable, unique?

You can do it by helping your audience understand who they are, and how your brand can help them. They need to know how your brand fits in with their lives and why it deserves a spot there.

That’s the essence of exceptional marketing. It’s about making your brand essential.

Now, let’s talk about how you create it. There are 10 fundamental keys to developing marketing that’s truly exceptional:

1. Always aim to be valuable.

This is the golden rule of marketing. Know your customers. Understand their wants and needs, and provide them with something of value.

2. Be daring.

Too many marketers take a me-too approach. Get out there and be bold if you want to get noticed.

3. Stay visible.

A terrible thing to happen to a brand is for it to fall off the radar and get forgotten. Be vigilant about keeping your brand top of mind. A proven way to do this is with promotional products.

4. Keep a constant focus on customers.

It’s not about your bottom line – it’s about your customers. Always.

5. Don’t overthink it.

Marketing moves fast. If you take too much time mulling over your next move, you’ll miss out.

6. Listen and respond.

Your customers will like some stuff from your brand. Other stuff, not so much. Pay attention when they tell you what they want, and then act on it.

7. Lose the sales mentality.

Stop pushing ads in your customers’ faces. Instead, join the conversation. Engage with your target audience.

8. Evolve and grow.

There are all kinds of ways to market your brand. Don’t let things get stale. Monitor your campaigns, adjust when needed, and grow with your brand.

9. Tap into the power of testimonials.

Never overlook the importance of what your customers are saying about you. Be vigilant about collecting and communicating testimonials.

10. Enjoy what you do.

If you want your target market to enjoy your brand, it first starts with you – the marketer. When you enjoy your job, it shows and illuminates everything else.

To be successful in marketing, the rules of the game have changed. It’s no longer enough to just get your name out there. You have to go above and beyond.  Exceptional marketing doesn’t just make your brand look good – it helps build customer trust and establishes your brand as an authority.

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10 promotional food gifts to make your customers’ mouths water

ASellers : February 25, 2014 9:49 pm : Tangible Marketing

Promotional food gifts are always a popular pick during the holidays. Nearly half of all corporate gifts are food related, according to research from American Express.

But why should gifts for the taste buds be relegated to only one season of the year? Any time is a good time to lavish your customers with flavorful custom gifts.

Consider sending food gifts in reusable baskets, tins, tumblers or gift boxes to thank your customers for a referral or for making that big purchase. They’ll appreciate the gesture, and you’ll have placed a lasting reminder of your business right into their hands.

There are some delicious benefits to giving promotional food gifts, too. You end up boosting brand recognition, fortifying business relationships, and promoting good will.

Food gifts also forge an emotional bond with customers. Food is something that appeals to all the senses, and it can be customized to fit the particular preferences of the recipients – whether they want something spicy or sweet, organic or gourmet.

Our resident food expert, Mark McLane, has hand-picked some of his favorite food finds for 2014. Chocolate gets an upgrade with unique packaging, and there are also some interesting gourmet options to spice up your gift-giving. Want to talk promotional food? Call ePromos Brand Solutions.

custom chocolate bars

If you’re looking for some unique options in chocolate, go for a shabby chic look. You can get these chocolate bars in more than a dozen flavors with plenty of custom packaging options.

 

 

 

custom chocolate gift box

Turn your gift of chocolate into a lasting experience with a great-looking box that recipients will want to keep.

 

 

custom chocolate bar

Nail down feelings of goodwill by giving customers a whopping two-pound chocolate bar that comes with a laser-engraved hammer bearing your logo.

 

 

salty sea caramel custom candy bar

Hebert chocolate has been wowing taste buds since 1917, and the tradition continues. You can select from 17 flavors packaged in any number of combinations or sold as singles.

 

 

 

custom fortune cookie

Get fortune cookies personalized with your own unique message in a dozen delicious flavors.

 

 

custom blender bottle

Okay, we know this isn’t technically a food, but you can whip up lots of good stuff in a flash with this handy bottle: protein shakes, smoothies, pancake batter, salad dressing, and more.

 

 

 

custom oil and vinegar cruet

Here’s a gourmet gift if you want something a little different from the usual: a custom oil and vinegar cruet. It’s packaged in a gift box with your logo on the ribbon.

 

 

custom cupcake box

Yum – this bakery-style cupcake truffle box includes two devil’s food and two strawberry shortcake cupcake truffles.

 

 

 

custom cookies in a canister

Beautiful packaging here – cookies tucked in an air-tight canister customized with your artwork.

 

 

custom mint tin

Flip flop-shaped mint tins are perfect for summer picnics or travel-related promos.

 

 

 

 

 

 

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6 technology promos to amp up your brand

ASellers : February 13, 2014 2:52 pm : Branding

What’s coming down the pike in technology promos? Our tech expert, Jason Wallace, has his finger on the pulse of the newest trends. He’s back from the promo industry’s largest tradeshow – The PPAI Expo – and he has handpicked six cool promotional items to put your marketing on the leading edge.

One of the biggest trends in technology is the emergence of Beats-style headphones that can be customized with a logo. In the retail market, these headphones were among the top-selling electronic gifts this past holiday season, accounting for 13 percent of the $8 billion in consumer electronic sales between November 24 and December 7, according to research firm NPD Group.

Battery packs were another big story at the show. Even though smartphones are improving in terms of battery life, many consumers turn to external battery packs to get through the day. By adding your logo to one, you’re giving customers a useful tech gift and a solution when they need a quick charge.

Let’s take a look at some of the other technology promos to make your brand fresh and relevant for 2014:

custom headphones

You can get these Beats-style headphones with a five-day production. How does that sound?

 

custom Juicebox

Here’s an awesome new tech find: 3600 mAh Juicebox external battery pack.

 

custom Grip Your Phone

The custom Grip Your Phone is perfect when you need to hold an iPad at a tradeshow.

 

zipper headphones

Here’s a cool twist on headphones – these ones zip!

 

custom  battery pack

Grab the iMojo USB battery pack with 8000 mAh to charge multiple devices at once.

 

custom speakers

How cute are these Fusebox speakers? They’re a fun, modern way to promote your brand.

 

 

 

 

 

 

 

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